The measurement instrument for this research was invented by the researcher of this study and it is based on the childcare service related studies, it is made of three separate parts which include evaluation of toy rental services, family support division, and educational program. The sub section of toy rental services are service tangibility, service consensuality, kindness of the employee, intent to reuse and recommend; the lower section of family support division are service tangibility, convenience; the sub section of educational program are service tangibility and awareness and participation.

The evaluation on the satisfaction level of the toy rental service and its analysis showed that as the table 3 suggests, overall service score came out to be 4.18 out of 5 which is high in score. Therefore, the parents who rent toys at the center consider the toy rental service as very positive and effective service.

The correlational analysis and regression analysis were done for finding the effect of parent’s satisfaction level of toy rental service on the intent to renew and to recommend the service to others.

1) Correlation

The result from correlational analysis for seeing the correlation of the toy rental service satisfaction and the intent to renewal came out as the <Table 5> shows.

1) Service Evaluation of Educational Programs

The evaluation of suitability of the facility for activities showed 39.6% of 'slightly agree' and 38.1% of 'strongly agree', indicating the Family Support Division was a suitable place for activities. The total average score was 4.12 on a 5-oint scale. The difference analysis depending on the age of parents, the number of children, siblings, the age of the first born showed the highest assessment at 4.26 when the age of the first born was in between 1~2.

In sum, this study examined the toy rental service from Childcare Information Center and the renewal and recommendation of the service, the satisfaction level of the family support services, and the education program from family support division satisfaction level. The followings are the results and discussion of those results from the research.

First, the service evaluation of toy rental services shows high assessment in each of the 18 questions in 4 subcategories of tangibility, convenience, consensuality and kindness of employees. Assessment on employees was especially high, and assessment of the facility and annual fees were high as well. But, the variety and number of toys available were not really satisfactory and these aspects call for improvement. This means that the toy rental service offer positive meaning in providing more effective support service of childcare for the subjects of the study who are the parents of infant or children. Especially, assuming that the raising fee for children is high and expensive, providing physical and environmental services and education and high quality books for children’s interest brings big meaning for child. Therefore, like the results of this study, for activating more of the system of this service, continuous support and education of this service especially focused on the tangibility, convenience, consensuality and kindness of employees is needed and more of this service should be provided nationally.

Second, correlation between high intent to renew/recommend and high evaluation in tangibility, convenience, and kindness of employees was obvious. And although consensuality did not have correlation with intent to renew, it showed correlation with intent to recommend. The regression analysis shows the greatest correlation of kindness of employees with intent to renew, and this shows that there should be appropriate service education and management of the employees' attitude. This shows how increasing of the satisfaction level is crucial in providing this service because the kindness of employees had highest correlation for renew and recommend. So, the professional employees should be raised and get managed continuously.

Third, the evaluation of family support division services also shows relatively high assessment, the lowest assessment being 3.75. In particular, physical facilities and being able to use it with their children received the highest assessment. However, the effectiveness of teaching aids for young infants and appropriate installation of TV sets were not highly evaluated and may need improvement. The results provide points that the family support service should be available freely and to provide the appropriate textbooks and other physical supports for development of the infant and child.

Fourth, the education program of family support division also received high assessment in the questions of a suitable place for activities, appropriate education period, awareness of education, and participation in education. Participation in the education programs was evaluated high, but there needs to be more promotion of the education programs run by Family Support Division to increase awareness and meet the desires of the clients, since the awareness of education was evaluated relatively low. There are various child support facilities which offer educational programs for child and infants and those childcare center should create programs that are customized and professionalized like the ones for parental education, parental-coaching programs and so on. Also, advertising of these services is crucial to point out.

High evaluation for all of the toy rental service, family support division, and education programs in Childcare Information Center shows high effectiveness of the services. Based on the result of the survey, if the categories mentioned above that fall short can be improved, the Center is bound to provide better service to the clients.

The limitation of this research are the following. First, this study only focused on the Childcare Information Center and the services it provide such as toy rental service and family support, similar services of toy rental service that are offered in other centers like Childcare Support Centers, ‘I Love Mom’ Cafe, Infant-Child Plaza and etc. could be evaluated about satisfaction level and its current service rate. Second, most of the researches need theories that explains social phenomenon which back up the research’s validity and appropriateness. Also, the measurement method that come with the theory is also important to use in the research. So far, there are almost no studies that directly focus on the subject of toy rental service and family supportive division so this study lacks the measurement instrument that fits for evaluating the satisfaction level of the service. For future reference, there should be more studies on this subject should come up and the comprehensive measure method need to be developed. Last, this study based the evaluation by surveying the past experience of the use of the service, but more qualitative and deep approach is needed for the depth of the research.